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How To Improve Customer Experience Through Customer Data
June 21, 2021 How To Improve Customer Experience Through Customer Data By Monali Supramanyam, Xeo Marketing Customers are the heartbeat of every business. Whether a business survives or thrives depends on how quickly they anticipate the customer's need, map their buying journey and engage efficiently throughout the journey to convert potential target audience into customers. Any data collected from the customers is the most valuable source of information that can help a company make decisions that ... Read more...
The death of third-party cookies – long live first-party data
June 17, 2021 The death of third-party cookies – long live first-party data By Stefan Lavén, Data Talks What’s all the crumble? Well, unless you’ve been living under a rock, it’s no secret that third-party cookies are disappearing – and for good. Yep, it’s true. Apple and Mozilla have already cast them out, and Google is next in line. The new protagonist of the digital advertising show? First-party data. And for those who don’t already have a strategy Read more...
Business Intelligence: Cross-functional Benefit of a Customer Data Platform (CDP)
June 14, 2021 Business Intelligence: Cross-functional Benefit of a Customer Data Platform (CDP) By Vinson Asekhamhe, Terragon One of the many challenges faced by organisations today is which software or technology tool to invest on or deploy; with which to achieve superior data and insights-driven Business Intelligence needed to gain competitive advantage? McKinsey reports that the year 2020 saw significant increases in the volume, quality, speed, and variety of data across organizations. And as the sc Read more...
3, 6, 12 and 24-Month Milestones for a Customer Data Platform (CDP) Implementation
June 10, 2021 3, 6, 12 and 24-Month Milestones for a Customer Data Platform (CDP) Implementation By Elizabeth Burnam, Lexer One of the most common questions people ask about Customer Data Platforms (CDPs) is: “When can I expect to see results?” Investing in a new software is a big decision, and waiting to see a return can be stressful. Luckily, you don’t have to wait for long. With Lexer’s CDP, your initial customer insights and personalized campaigns can be up and running in Read more...
Adopting an Omnichannel Marketing Strategy for Better ROI
June 7, 2021 Adopting an Omnichannel Marketing Strategy for Better ROI By Vinson Asekhamhe, Terragon The relationship between brands and consumers in today’s digital world has shifted. In the past, brands could easily define the message and pre-determine the pathway of the customer’s journey. However, with consumers’ embrace of multiple devices (mobile, email, web, POS etc) as interaction points, the journey is now a multi-dimensional, multi-platform customer journey. This means that Read more...